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The social media team shared this article recently from Nonprofit Megaphone - any marketing ideas they missed? Let us know!
TechSoup Community Manager
Excellent article. Thanks for posting it, Steven.
Below is another marketing idea I'd want to see on this list -- "Content marketing" -- which could either fit under the "Advertising Strategies Online and Offline" or the "Media & Technology" sections of the article. Here's the way I'd include this in the article:
Use content marketing to promote your mission. Your nonprofit should always be looking for ways to create and publish fresh, engaging and relevant content for your followers and supporters. Make different types of content available across your website and social media channels. This could include articles, blog posts, infographics, podcasts, and free downloadable resources for the public such as e-books or how-to guides. Creating new content on a regular basis is a low-cost and easy way to effectively promote your cause and grow your audience.
TechSoup Community ModeratorDigital Marketing ConsultantYTConsulting.com@yanntol
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