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A post for International Women's Day:
Why Women Aren’t Using Your Ag App Jan 14, 2021 From USAID AgriLinks
Agriculture is sexist. Poverty is sexist. And certainly, technology is sexist. These are three tenets that anyone working at the intersection of development and technology should inherently know, without the assistance of a “gender specialist.” How is it that technology advocates remain so blind to gender (and other) biases that are imbued in many software platforms and services?...
our best AgTech minds collectively do not have a stellar track record outside of their good intentions. The uptake across this industry is abysmal, and this is not because the “end user” is not seeing the value proposition. It is because this customer, which is a far better way to reframe the relationship between implementer and intended that removes the latter out of the category of “charity case,” is not getting what s/he wants...
The combination of women and tech could be a major force-multiplier effect in development. We keep missing that opportunity, however, by creating and deploying tech that further marginalizes the very population we need to be flooding with support and effective programming.
#Tech4Good #Apps4Good #IWD2021 #IWD
-=-=-=-=-=- Jayne Cravens Author, The LAST Virtual Volunteering Guidebook
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