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The 'big beast' in the web analytics world is Google but they are not your only choice, check out this article https://opensource.com/article/18/1/top-5-open-source-analytics-tools for some open source alternatives.
If you have a website or run an online business, collecting data on where your visitors or customers come from, where they land on your site, and where they leave is vital. Why? That information can help you better target your products and services, and beef up the pages that are turning people away.To gather that kind of information, you need a web analytics tool.Many businesses of all sizes use Google Analytics. But if you want to keep control of your data, you need a tool that you can control. You won’t get that from Google Analytics. Luckily, Google Analytics isn’t the only game on the web.
Techsoup Community Forum Moderator
Thanks for posting this article, Peter.
Matomo is on that list, and it's a popular open source web analytics tool. It's a good alternative for anyone who wants to avoid using Google Analytics. People may also be interested in checking out this Matomo vs. Google Analytics chart to see how both tools compare to each other in terms of features.
TechSoup Community ModeratorDigital Marketing ConsultantYTConsulting.com@yanntol
It's a very interesting article. It's great that there is a choice of which web analytics tool to use. Recently, I start to use SEO analyzer tool free , and I can say that it's very convenient. I have all the necessary information in one place. And I think it's a good alternative to Google Analytics.
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