tag. The reason why GA recommends the GATC be placed before the tag is because it allows the full page to load before it counts as an authentic pageview. If the GATC is placed near the top of the page and the user begins to load the page and then abandons the page for whatever reason before it fully loads, then GA will still records it as a pageview even though it really isn't. As a result, the statistics for your pageviews will be inflated.
GA has been extremely useful in helping clients see the benefits (or lack thereof) of their email campaigns. By tagging the links in an HTML email and linking it to a campaign in GA, you can see which links users are clicking on in the email that takes them to your Web site or leads to some other action that you want the user to perform on your Web site such as downloading a document, making an online donation, etc. Such data will influence how future email campaigns are developed and administered so that the campaigns can be optimized to be as effective as possible.
There's a lot more nonprofits can do with GA to further their mission and online marketing activities, so I hope this post will spur further discussion on the topic.
As always, feel free to visit my Web site for more information on analytics and anything We related. You can find my site at www.emsketch.com.
Anyway, the purpose of starting this thread was not to debate the ethical implications of tagging email links. The purpose is to discuss how nonprofits can benefit from the use of GA and what innovative methods have been used by nonprofits to implement GA.
Is tracking links that are clicked on in an email any worse than tracking Web site links that visitors click on?
The proprietary software and GA are used in conjunction.
There will always be a certain percentage of emails not opened in an email campaign, but the assumption is that it’s due to the user simply ignoring it or deleting it without actually opening the email
To my knowledge, I am not aware of any organization being blacklisted as a result of tagging email links with GA or any other analytic software, and I haven’t read anywhere of a case of this happening. If there is a case where an organization has been blacklisted for tagging links in an email I’d like to know about it.