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Megan and all,
I'm curious, too, whether you notice that your Facebook members are recruiting their friends to your organization's events, i.e. event announcements through Facebook? I think that one of the most exciting benefits of Facebook is how community supporters are doing wonderful publicity work on behalf of an organization without any prompts or use of precious staff time.
-Windy with WREN in Eugene, OR
I am thoroughly confused about all this Facebook stuff. I created a Facebook page for our non-profit (I think!) but it doesn't seem to look like all of your pages... there are ads, I see no option for people to become Fans - only Friends. Did I create a personal page?? How can I check??
Thanks for your replies!!
You bring up a great point about the viral effects of Facebook--so mcuh so that your supporters are doing some of the publicity for you.. I know that's one of the benefits of Facebook, but honestly it's one of those things that's hard to track--there are ways to track how people find out about it through Facebook, but hard to pinpoint how many of them found out through another person passing on the word. Looking at things like the number of new supporters, groups members, etc. might be one way of doing it. i also see the viral effect happening on Twitter, where many people will re-post (re-tweet) and announcement from one person to their networks and the updates (tweets) are passed on from there.
I think you also hit the nail on an important thing to remember about social networking efforts: by far the most important thing is maintaining a relationship with your supporters. Without that, savvy strategy and outreach can only go so far.
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