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This interesting blog just came out from TechSoup:
"When you think of the word brand, some things might come to mind — logos, taglines, or maybe a standout name brand like Nike or Coca-Cola. But brands are more than these individual elements: A brand is a promise. It's the perceived personality of a company that can be felt, even if it can't be easily defined. Whether or not you are actively thinking about it, your nonprofit has a brand. And it's important that it stand for the same things your organization cares about."
Check it out: https://blog.techsoup.org/posts/quick-start-guide-to-nonprofit-brand-management
TechSoup Community Manager
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